I. THE OBJECTIVE

To encourage clients to be curious about themselves and their spaces.

To use the client's intuition and guide them to figure out what they and their home needs and only implement the ideas that feel authentically good to them. For the client to love how their space feels to them while learning about themselves.

II. THE BRAND DIRECTION

Evokes a sense of magic and elegance, but also creates trust and guidance.

The Home Witch encourages clients to be curious about themselves and their spaces while only implementing the ideas that feel authentically good to them. Since they teach mindfulness and magical skills, I wanted the brand to appeal to women who enjoy handcrafted items, as well as the curious organizer. The brand should evoke a sense of magic and elegance, but also create trust and guidance.

The balanced nature is achieved through the use of the moon and house icon + jewel tone color palette. The custom fonts are kept clean and pair well with simple graphics.