I. THE OBJECTIVE

To create products that are clean and simple.

To offer the ability to enjoy everyday products with the removal of toxic, unidentifiable ingredients that prevent the ease of living a simple lifestyle.

II. THE BRAND DIRECTION

Evokes a sense of honesty, but also fits into the client’s minimalist lifestyle.

Smidge + Smidgen focuses on household and beauty products that are handmade, natural, and non-toxic. Since the products are made from naturally derived ingredients, I wanted the brand to appeal to health-conscious people. The brand should evoke a sense of honesty, but also fits into the client’s minimalist lifestyle

The minimalist nature is achieved through the use of the leaf plus icon + terracotta color palette. The custom fonts are kept clean and chic with high contrast.