I. THE OBJECTIVE

To provide products that are pure and therapeutic with the client in mind.

To offer recommendations from a certified aromatherapist with advanced training, backed with research and safety information.

II. THE BRAND DIRECTION

Evokes a healthy and happy lifestyle, but also looks good sitting on a bathroom counter.

Pamela Zinck Aromatherapy focuses on holistic and pure products. Since Pamela is a certified aromatherapist, I wanted the brand to instill trust within the customer and within each product she creates. The brand should also evoke a healthy and happy lifestyle, but also look good sitting on a bathroom counter.

The holistic nature is achieved through the use of the “pza” submark + mauve tones. The fonts are kept clean and pair well with a simple tag line. The submark combines the “pz” letters of the brand. The “z” is created with two subtle flowing curves, representing scent or an aromatherapy diffuser. I wanted to include aromatherapy into the submark in a way that was organic. By illustrating a hand-drawn “z” this ties into the brand.