COLLECTION / 2020

 

Morgana’s Apothecary

 

Morgana's Apothecary works with individuals that are looking for natural ways to combat simple skin ailments - acne, dandruff, eczema, etc. These products provide gradual relief and an alternative from chemicals and synthetic treatments. All of the products have a base of Paganism when it comes to names as well as the origins of the remedies themselves. Some of these treatments and specific herbs have been around for hundreds of years, and Morgana’s Apothecary is simply nudging them back up to the surface.

 

TONE

Self-Love, Healing, Natural, Eco-Conscious, Holistic, Pagan

 

SERVICES

Brand Development

Package Development
Illustration

Collateral / Print

 

CREDITS

Client: Morgan Stevens

Photography: Stock

Design mockups for visualization

Photography: Spiketom

I. THE OBJECTIVE

 

To provide natural relief for a variety of ailments.

 

The essential oils included coincide with the times of the year to lift moods and act as a homeopathic aromatherapy treatment. For the products to simply be a catalyst for people to change their beauty routines and become more mindful of how they treat their bodies and minds.

 

II. THE BRAND DIRECTION

 

Evokes a sense of healing and self-love.

 

The overall brand direction focuses on simple, clean design. The aromatherapy nature is achieved through the use of the florals + herbal color palette. The color palette is inspired by herbs used throughout the products - Basil, Lavender and Calendula.

Photography: Spiketom
19-natura-cosmetics-branding-mockup.jpg
Artboard 37@2x.jpg
floral.jpg
Artboard 35@2x.jpg
Photography: Spiketom
stationary-morgana.jpg
Artboard 33@2x.jpg
Photography: Spiketom
11-natura-cosmetics-branding-mockup.jpg

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