COLLECTION / 2019
Happy Camper Candle
Happy Camper Candle is a small, female-owned candle company located on Long Island, NY. Each candle is hand poured in small batches that are blended with wax from American grown soybeans and high-quality fragrances that are infused with essential oils. Together they create scents that are designed to be intoxicating, relaxing, and magical. They partner with other independently-owned small businesses and handmade platforms in support of the "shop small" and "shop local" movements and it is their wish that you feel surrounded by the peace, love, and gratitude they infuse into all of their candles.
TONE
Wanderlust, Whimsical, Handmade, Adventure
SERVICES
Brand Development
Package Development
Illustration
Collateral / Print
Social Media
CREDITS
Client: Tara Coppola
Product Photography: Spiketom
Photography: Spiketom
I. THE OBJECTIVE
To offer candles that are crafted with care, are lead-free, phthalate-free and dye-free, which all equate to a healthier home.
To support other small businesses and artistic communities. To trigger their sense of adventure, to inspire curiosity and wonder, and to get out there and explore the landscapes of Mother Earth.
II. THE BRAND DIRECTION
Evokes a sense of magic and beauty while appealing to adventures and seekers.
The wanderlust nature is achieved through the use of the hand-drawn tent icon + desert chic color palette. The custom font on Happy Camper was designed with triangles in mind. The letter “A” ties back in with the tent shape. The letter “C” was designed with the phases of the moon. Again, tying back into the tent icon.
The tent icon is illustrated by combining the letters “A&M” from Camper. The lines of the letters help to create a tent shape. I kept it simple and classy since the icon will most likely be printed small. It’s paired with a moon shape to bring in the outdoors.
Overall, the primary logo and icon convey a wanderlust and fresh feel with a nod to artisan products that the target audience is expecting from the brand.
Photography: Spiketom
Photography: Spiketom
Photography: Spiketom
Photography: Spiketom
