The Savory Fig focuses on vegan, handmade pastries and baked goods made with local ingredients. Since the pastries are vegan-based, I wanted the brand to appeal to health conscious people, as well as the everyday foodie. The brand should evoke a sense of flavor and uniqueness, while combing the words “savory” and fig”.
The “made from scratch” approach is achieved through the use of the hand-drawn figs + a savory bold color palette. The custom fonts are kept clean and pair well with a simple tag line.