The Home Witch helps women create a home they love and feel comfortable in by teaching organizing, feng shui, mindfulness, and magical skills. They offer virtual 1:1 coaching, digital courses, and group classes. Roberta, owner and founder, is a registered nurse, yoga teacher, professional organizer, feng shui master, student of mindfulness, depth psychology, and astrology. Roberta has studied with top masters from all over the world, including Marie Kondo, founder of the The Konmari Method.
Client: Roberta Anderson
Design mockups for visualization
Trust, Balance, Mindfulness, Organization
I. the objective
To encourage clients to be curious about themselves and their spaces.
To use the client's intuition and guide them to figure out what they and their home needs and only implement the ideas that feel authentically good to them. For the client to love how their space feels to them while learning about themselves.
II. the Brand Direction
Evokes a sense of magic and elegance, but also create trust and guidance.
The Home Witch encourages clients to be curious about themselves and their spaces while only implementing the ideas that feel authentically good to them. Since they teach mindfulness and magical skills, I wanted the brand to appeal to woman who enjoy handcrafted items, as well as the curious organizer. The brand should evoke a sense of magic and elegance, but also create trust and guidance.
The balanced nature is achieved through the use of the moon and house icon + jewel tone color palette. The custom fonts are kept clean and pair well with a simple graphics.
Collection / 2020
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