Smidge + Smidgen focuses on household and beauty products that are handmade, natural, and non-toxic. Since the products are made from naturally derived ingredients, I wanted the brand to appeal to health conscious people. The brand should evoke a sense of honesty, but also fits into the clients minimalist lifestyle.
The minimalist nature is achieved through the use of the leaf plus icon + terracotta color palette. The custom fonts are kept clean and chic with high contrast.