COLLECTION / 2020
Smidge + Smidgen
Smidge + Smidgen creates household and beauty products that are handmade, naturally derived, non-toxic, and eco-friendly. Honest product ingredients and authentic customer interactions. They offer the ability to enjoy everyday products with the removal of toxic, unidentifiable ingredients that prevent the ease of living a simple lifestyle.
SERVICES
Brand Development
Package Development
Illustration
credits
Client: Nicole J.
Photography: Stock
Design mockups for visualization
tone
Handmade, Honest, authentic, Minimalistic
I. the objective
To create products that are clean and simple.
To offer the ability to enjoy everyday products with the removal of toxic, unidentifiable ingredients that prevent the ease of living a simple lifestyle.
II. the Brand Direction
Evokes a sense of honesty, but also fits into the clients minimalist lifestyle.
Smidge + Smidgen focuses on household and beauty products that are handmade, natural, and non-toxic. Since the products are made from naturally derived ingredients, I wanted the brand to appeal to health conscious people. The brand should evoke a sense of honesty, but also fits into the clients minimalist lifestyle.
The minimalist nature is achieved through the use of the leaf plus icon + terracotta color palette. The custom fonts are kept clean and chic with high contrast.
Collection / 2020
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