Pamela Zinck Aromatherapy

Pamela Zinck Aromatherapy creates handmade bath and body products using pure ingredients and no preservatives. They also teach classes and workshops that involve making a finished product. Pamela Zinck, owner and founder, is a certified aromatherapist with advanced training in the therapeutic usage of essential oils. She integrates the chemistry, aroma, and energetics of essential oils - so the blends work on multiple levels. Her recommendations are supported with research and safety information and is passionate about blending and creating products for each client.
Brand Development
Package Development 
Collateral / Print
Client: Pamela Zinck
Photography: Stock
Design mockups for visualization
Pure, Nourishing, Holistic, Therapeutic
I. the objective

To provide products that are pure and therapeutic with the client in mind.

To offer recommendations from a certified aromatherapist with advanced training, backed with research and safety information.
II. the Brand Direction

Evokes a healthy and happy lifestyle, but also look good sitting on a bathroom counter.

Pamela Zinck Aromatherapy focuses on holistic and pure products. Since Pamela is a certified aromatherapist, I wanted the brand to instill trust within the customer and within each product she creates. The brand should also evoke a healthy and happy lifestyle, but also look good sitting on a bathroom counter. 

The holistic nature is achieved through the use of the “pza” submark + mauve tones. The fonts are kept clean and pair well with a simple tag line. The submark combines the “pz” letters of the brand. The “z” is created with two subtle flowing curves, representing scent or an aromatherapy diffuser. I wanted to include aromatherapy into the submark in a way that was organic. By illustrating a hand-drawn “z” this ties into the brand. 
Collection / 2019

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