Pamela Zinck Aromatherapy focuses on holistic and pure products. Since Pamela is a certified aromatherapist, I wanted the brand to instill trust within the customer and within each product she creates. The brand should also evoke a healthy and happy lifestyle, but also look good sitting on a bathroom counter.
The holistic nature is achieved through the use of the “pza” submark + mauve tones. The fonts are kept clean and pair well with a simple tag line. The submark combines the “pz” letters of the brand. The “z” is created with two subtle flowing curves, representing scent or an aromatherapy diffuser. I wanted to include aromatherapy into the submark in a way that was organic. By illustrating a hand-drawn “z” this ties into the brand.