The wanderlust nature is achieved through the use of the hand-drawn tenticon + desert chic color palette. The custom font on Happy Camper was designed with triangles in mind. Theletter “A” ties back in with the tent shape. The letter “C” was designed withthe phases of the moon. Again, tying back into the tent icon.
The tent icon is illustrated by combining the letters “A&M” from Camper. Thelines of the letters help to create a tent shape. I kept it simple and classysince the icon will most likely be printed small. It’s paired with a moon shapeto bring in the outdoors.
Overall, the primary logo and icon convey a wanderlust and fresh feel with anod to artisan products that the target audience is expecting from the brand.